EZ Texting is a Major Player in the Text Message Marketing Industry

EZ Texting business messaging solutions enable organizations to engage with their target mobile audiences world-wide, through today’s most reliable business SMS service. In fact, EZ Texting is the acknowledged “Best SMS Product for Marketers 2019.”

The success of the EZ Texting service provider has relied upon the 98% engagement rate the company’s users have realized in using text messaging for contacting current and prospective customers, recruiting candidates, potential volunteers, medical patients, students, clients, and others across its broad base of business user types.

What Kinds of Businesses Benefit from using EZ Texting?

With a 98% open rate, texting is the modern solution for any kind and size of business that is looking to  reach and engage its target audience through mobile devices. Especially for companies with millennials as the predominant segment of their customer base, texting will benefit both the business and its customers by enabling company reps to appeal to prospects and current customers via their expressly preferred method of communications.

For high-volume sales operations that need simple, streamlined processes for sales and promotions, the virtual coupons and promotions that drive some or all sales periods are ideal for conveying by text messaging. Since over 95% of text messages are read within less than five minutes of the time received. this unparalleled effectiveness in reaching prospects and current customers indicates truly spectacular potential for businesses aiming to grow through increasing sales and promoting their brands through short messaging.

Services providers, whose success depends upon increasing efficiency and consistency, need to be able to confirm appointments, notify customers of delivery dates, advise customers of the status of pending requests, remind account holders of overdue payments, and so on.

Outmoded manual phone calling processes for such purposes are major time wasters, and email open rates don’t compare well with texting. Automated text notifications are shown to increase attendance rates and reduce no-show numbers.

Especially for small and medium sized companies that need to keep its products and services top of mind with its customers, text message marketing is an indispensable branding opportunity these days. Marketing and customer services teams can also multiply their efforts through periodic pro-active outreach, to provide assistance and guidance that can help customers make the most of their products.

What Business Solutions Does EZ Texting Provide?

EZ Texting provides the tools that enable its business customers to drive growth, strengthen customer relations, manage their workforce at their remote locations, and build a brand, and foster a culture of open communications through easy-to-manage, cost-efficient SMS text-based engagement.

EZ Texting’s SMS platform technology for achieving business goals enables solutions in these key areas of revenue generation, service, and other critical business operations:

• Promotions and Sales
• Lead Generation
• Customer Services
• Notifications and Alerts

Solutions for Promotions and Sales

Coupons, Vouchers, and Discount Offers — SMS text marketing is an easy way to increase redemption rates for store coupons. Coupons and other marketing vehicles can increase sales traffic and promote brand loyalty. EZ Texting segmentation tools enables you to offer exclusive discount codes for new customers, and reward repeat customers with their own unique promotional offers.

Keyword and Short Code Promos — When you become an EZ Texting customer, you can choose your own keyword, and the company will provide you with your own short code. Then you can promote those to your market. For example, you can promote messages such as “Text SENDCOUPONS to 212121 to receive weekly coupons.” You can insert that message into your email signature, website pages, and on your onsite signage, etc.

Contests and Sweepstakes — Texting is an ideal message delivery system for conducting sales promotions, generating sales leads, increasing your marketing contacts, brand building, and developing important insights into your target market. (Always consult with your legal advisor, to ensure your promotional activities are in full compliance with all applicable laws.)

Solutions for Lead Generation

Developing Marketing Lists — Texting is a convenient way for your target audience to receive important incentives and other information from your business. Sending exclusive offers that include a keyword and textable response code number are exceptional tools for building a robust marketing list.

Marketing Attribution — Knowing the date and time your marketing messages have been received, and adding offline attribution to your tools, in the form of a keyword and response code number enables you to capture contacts at the time a prospect views your texted CTA.

Multi-Channel Marketing — Having a built-in internet sign-up form enables you to convert your email subscribers and your website visitors conveniently to text opt-in. With texting’s high engagement, combining SMS with email, web sales and other advertising can help increase sales conversion rates.

Solutions for Events and Notifications

Notifications and Reminders — Automated reminders sent in the lead up to events help increase attendance and reduce no shows. Notifications make people aware of changes of schedule, venue, etc. Adding response prompts to text notifications improves tracking and planning.

Appointment Reminders — Text reminders offer recipients the luxury of an incomparably responsive and engaging effort that can greatly reduce no shows and late arrivals, and help reduce wait lists. Automated reminders with simple contact segmentation enable sending reminders to various groups.

Emergency Alerts — Under today’s challenges of increasing offsite workforces, making remote business communications as fast and easy as possible is critical to operational efficiency and profitability. Texting’s record of unmatched engagement proves it as the world’s most effective tool for addressing dispersed groups.

Solutions for Customer Service

Scheduling and Confirmations — 95% of text messages are read within 5 minutes of receiving them. These exceptional success rates show SMS texting to be an outstanding option for helping people confirm, cancel, and reschedule appointments.

Faster Customer Response Times — The consensus across research findings reveals that the overwhelming majority of consumers prefer text messages to communicate with businesses, and many prefer chat or text to voice for receiving customer service. Using text messaging for customer support can produce more thorough interactions faster, which increases customer satisfaction.

Conversations with the iOS App — The EZ Texting mobile app was created for digital nomads. With push notifications for incoming messages, users never miss a lead. You can reference your entire message history and get and respond to messages on the move, providing customers with unparalleled service.

EZ Texting Features and Benefits

Today’s consumers spend more of their phone time texting than virtually any other activity. Further, studies show that 90% of consumers prefer texts of communications with businesses. Cold calling by phone or face to face, and direct mail are much less often preferred. Mass texts take only 3 simple steps. Marketing performance tracking is easy, and using text-to-landline enables chatting with customers.

Lead Generation —  With state-of-the-art SMS marketing features, users have the benefit of more conveniently building a marketing list, including seamlessly converting email list members and website visitors to text subscribers.

Sales and Promotions — With EZ Texting’s 98% engagement rate and the company’s tiered pricing plans for particular business needs, SMS text marketing makes sales promotions more affordable, and it makes it easier to capture attention of new target audiences and excite current customers.

Customer Service — Streamlining customer support workflows by using text-to-landline or 1-on-1 chat options helps ensure your customer service team will not miss any customer’s request again.

Notifications and Alerts — Using text communications for everything from promotional messaging, to sales, to managing your mobile workforce, empowers your team with the assurance that their efforts are supported by this powerful business communications tool that is essential for the most competitive operational efficiency.

What are the EZ Texting Product’s Greatest Strengths?

Business Insider announced on January 24, 2019 that EZ Texting had been named to G2 Crowd’s list of “Best Products for Marketers 2019.” The company received the highest ranking among text marketing solutions, based on more than 270,000 verified reviews by the world’s top platform for review of business solutions. According to the report, the evaluation was based on “more than 4 million data points in 2018 alone,” which goes on to say, “This is one of many “best of” rankings for the company.”

The EZ Texting customer reviews emphasized the product’s ease of use, its unsurpassed quality of customer support, and the positive ROI customers achieved by leveraging text communication through the EZ Texting platform product in their marketing and sales campaigns.

EZ Texting has become the top mobile marketing platform, trusted by such national organizations as Aeroflow, Axia, Domino’s, Big Brother Big Sister Foundation, Fidelis Freight, and others. Today, 40% of all mobile users in the United States.

The company’s platform product empowers businesses to bolster their modern digital and traditional marketing campaigns, deliver notifications, launch real-time alerts, and offer service through customers’ preferred means of communication with businesses. Plus, it’s not an overstatement to say that text prompts have revolutionized management of scheduling and the associated follow up communications.

All these improvements through the EZ Texting platform have driven revenue increases and broader adoption of the technology for millions of customers’ products and services in the U.S., Canada, and part of Asia.

Why is EZ Texting a Leading Provider of SMS Service?

The company leadership’s vision for its strategy to maximize its customers’ powers of engagement with smart technology for business communications and operational management is arguably the EZ Texting enterprise’s greatest strength. This vision for fulfillment of the company’s stated mission of empowering small and midsized businesses to grow with confidence, and to maintain strong customer retention rates has led EZ Texting to become the world’s most trusted SMS marketing platform.

The company’s core values are about agility, relationship building with customers and employees, and fostering a culture of innovation that promotes its customers’ long-term success. Its internal workplace culture is built on valuing diversity and in demonstration of full dedication to the mission, strong focus on goals, enthusiasm for the daily process, and great appreciation for “the uniqueness of others.”

Per the company’s declaration, “Texting is a team sport. We inspire extraordinary innovation through the cross‑functional collaboration of a dynamic, driven, and diverse team.”

EZ Texting has been recognized multiple times as a “Best Place to Work.” Typically, as goes the internal culture, so goes the customer satisfaction rates. So, it makes sense that the success of EZ Texting in its consumer market is in some large part attributable to the success of its employer brand.

EZ Texting Platform Security

The company maintains stringent standards of platform security, to protect privacy and data for its business customers and for their clients and customers as well. Visit the EZ Texting security information page of the company’s website, for a detailed overview of the EZ Texting organization’s extensive set of information, SMS text and MMS messaging platform, and network infrastructure security policies and protocols to which the company strictly adheres in these areas of security management:

• Platform Security Personnel and Policies
• Infrastructure and Network Security
• Platform Security
• Data and Account Security
• Physical and People Security

Significant Cost Savings for Communications

Startup with EZ Texting service is easy, quick, and inexpensive. The text marketing platform scales with your business needs, so there is little or no advance financial risk in using the service to grow your company. The provider’s flexible monthly and annual pricing plans and zero upfront cost enables you to get started quickly, whenever you’re ready to begin your business texting.

In comparison to other business communications channels, text message marketing offers reduced customer service costs, and it is an ideal tool for building customer loyalty and brand recognition. Texting is quickly becoming an essential component of all omnichannel customer service programs and multimedia marketing campaigns.

Here’s one customer’s feedback on the benefits to his business from using EZ Texting: “Builds my marketing, decreases cost for phone personnel wages spent, and increases my customer return rate.” — Fred E.

EZ Texting Pricing Plans

EZ Texting offers monthly or annual billing plans. Pricing for the Essentials and Premium plans are based on the levels of features included. The provider also offers a Professional level plans and Custom plans, for commercial users with more advanced requirements for their business texting strategies.

API for Developers

The EZ Texting Developers’ API adds tremendous value in easy adaptability of the texting platform, to tailor functions to a customer company’s specific needs. The API is built bottom to top as a REST API. It provides resource URLs that are easy to understand, and offers developers an extensive array of function features.

The design adheres to industry best practices. It employs numerous HTTP features and standards, and the API is consumable by any HTTP client. No third-party SDKs are necessary. JSON responses are returned from all the API end points. For details about the EZ Texting API, see the company’s API Reference.

Compare EZ Texting to Competitors

EZ Texting has been designated as G2’s “Winter 2022 Leader in SMS Marketing.” Some of the aspects of the company that cause it to stand out from its competitors include:

• Free trial — No credit card or signing a contract is required for the free trial.
• Flexible pricing — The company offers monthly and annual pricing for all budgets.
• Exceptional support — The EZ Texting support team offers extensive text industry experience.
• Broadcast messaging — EZ Texting provides broadcast text messaging as well as 1-on-1 chat.
• Free keyword — Your own free keyword comes with your service plan.
• Six-digit short code — Your six-digit short code comes with your service plan.

Major Competitors of EZ Texting include:

EZ Texting’s Financial Position

The EZ Texting company is financially backed by Morgan Stanley Expansion Capital, ROCA Partners, and Investor AB. Additionally, on Dec 1, 2020, CIBC Innovation Banking announced its infusion of US$13 million into EZ Texting for growth capital financing. EZ Texting will utilize the capital to advance its development of new product features, to build an even more robust platform and to shore up facilitation of its product roll out teams.

Kevin Grossman, Managing Director in CIBC Innovation Banking, Denver office, commented, “We’re impressed with the growth of EZ Texting and excited to help accelerate their efforts.”

EZ Texting’s history of funding rounds includes these events: On Dec 7, 2020, the company raised $13m in debt financing from CIBC Innovation Banking. On Sep 1, 2018, it raised $21m combined from multiple investors. On Dec 1, 2012, the company raised $17m combined from Investor AB and Morgan Stanley Expansion Capital. On, Dec 1, 2012, CallFire acquired EZ Texting. The purchase amount was not disclosed. See a more comprehensive list of funding rounds and other financial history of EZ Texting on the About page of the company’s website.

Comments from EZ Texting Commercial Customers 

No matter how many awards the company has received or the astounding growth rate it has achieved, often the most helpful information in determining a company’s likely best fit with an important new business service is found in the provider’s customers’ feedback. Here are a few EZ Texting customer comments, for added perspective:

Bib Cazet, alumni Football USA (Review located at the EZ Texting website.)

“We reach hundreds of customers to inform of education opportunities, promotions, new product launches also…Works perfectly excellent customer service.”

Steve Brownlee, Professional Salon Concepts (Review located at the EZ Texting website.)

“We specifically use EZ Texting for employee communications, emergency notifications, weather alerts, reminders, etc. I would recommend EX Texting for the cost effectiveness and ease of use.”

Sarah Nejdl, Families to Freedom (Review located at the EZ Texting website.)

“We contact volunteers by text alerting them to time–sensitive volunteer opportunities… It’s affordable and easy to use.”

Carl G., Small Business Managing Partner (Review located at the EZ Texting website.)

“The interface is intuitive. The results are undeniable. We have a grooming shop. I send out a “free upgrade today only” text and the shop fills up. Every single time.”

Steve Brownlee, Asst. Manager, Professional Salon Concepts (Review located at the EZ Texting website.)

“It works better and faster than email, very good support and effective results.”

Haley Lanigan, Recruiting Manager, Fidelils Freight (Review located at the EZ Texting website.)

“I was surprised at the high engagement rate text messaging delivered! Almost no opt-outs, lots of follow-up, and very positive impact on recruitment.” —

EZ Texting Case Studies

The EZ Texting platform extends the reach of organizations, helping them get their message directly to the individual members of their target markets. The numerous EZ Texting Case Studies published on the company’s website together provide a performance profile of a service organization that offers state-of-the-art SMS text message delivery platform technology and that is consistently fulfilling its commitment to highly responsive and effective customers service.

See individual case studies on the EZ Texting website, for a deeper understanding of the transformative impact of EZ Texting systems for business customer companies of all sizes and industries. Here are excerpts from just a couple of the many case studies available to review on the EZ Texting website:

Energy Consulting Firm Saves Customers Over $875m kWh with EZ Texting (See Case Study)

The Irvine California company has regional offices throughout North America, providing services to help maximize performance of energy systems. Historically such optimizations of energy usage have presented many complications, including major cost fluctuations that made accurate forecasting extremely difficult. But, on the upside, companies did tend to maintain controls with delineated peak demand periods. However, today the norm is pricing based on real-time demand. Now unable to provide consistent rate schedules in that pricing environment, innovating new ways to help organizations manage costs is an even more critical need.

“I needed a quick and reliable solutions that would allow me to communicate time-sensitive information. I love the fact that EZ Texting’s messages are sent instantly without any delays.”— Graeme Cox, Business Development Manager, Enpowered Solutions

Nonprofit Organization Saves Over $200k and Increases Donations with EZ Texting (See Case Study)

The Big Brother Big Sister Foundation (BBBSF) collects donations of items, which it sells and converts into cash to sponsor its critical youth mentoring programs, helping 30,000 at-risk children connect with professionally supported mentors. It’s an enormous undertaking. Mobilizing the community of donors in a financially feasible way is a challenge. BBBSF relies heavily on community outreach, phone calls, and emails to gather donations — with as many as 2,500 pick-ups a day in over 300 towns across three states.

“EZ Texting makes messaging easy to use, easy to train on and has a high return on investment. It presents a new means by which we communicate with our growing segment of our 200K strong donor base. Great stuff, I highly recommend the platform!” — Steven Beck, Executive Director – Big Brother Big Sister Foundation

Free Trial of EZ Texting

Start a no-risk EZ Texting free trial anytime. No credit card is required to begin the free trial of the EZ Texting services.

Just go to the Start a no-risk free trial page of the EZ Texting website, and fill out your name, email address, and the country you want to send text messages in (U.S. or Canada), and follow the instructions to create your password for the site.

Resources for EZ Texting Customers

For assistance, you can call EZ Texting at (800) 753-5732, M-F 6am-5pm PST. Or, you can submit a Support Ticket via text to 858585. Just type the word “Answers” in your text field, then add a space after it, and then just type your question. Expect a response to your request from a Customer Support team member within four business hours. Here are some of the other helpful resources for EZ Texting customers:

Customer Support ­ — Contact EZ Texting Customer Support for general user help.

Help Center — Visit the EZ Texting Help Center 24 hours, 7 days per week.

Live Support Chat — Chat live with Customer Support representatives, M-Friday 6:00am – 5:00pm PST.

FAQ Page — Skim the EZ Texting FAQ page, for quick, convenient answers to many common questions.

Blog — The EZ Texting blog offers a wealth of information on myriad topics of interest to the company’s business customers and their end users.

For More Information About EZ Texting, Santa Monica CA

EZ Texting stands out in the online texting industry as an excellent option in cloud-based SMS text platforms, for businesses, non-profits, government agencies, and other organizations that can benefit from marketing solutions and/or customer service solutions.

For more information about the EZ Texting platform features, service plans, pricing, or how to start service, you can call (800) 753-5732, or visit the company’s website, or text “TRY” to 858585, to see how it works. Remember that message and data rates may apply. Text “HELP” to receive help, and text “STOP” to discontinue.