Simpletexting
SimpleTexting is one of the world’s most popular text services for marketing and general business communications by numerous public and private organizations.
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Simpletexting is a Major Player in the Text Message Marketing Industry
SimpleTexting is one of the world’s most popular text services for marketing and general business communications by numerous public and private organizations. The company’s customers include Fortune 500 companies, municipal governments, and top-ranked universities throughout the United States. SimpleTexting offers a fresh approach to text message marketing SaaS. The powerful SMS platform product excels in intuitiveness and numbers of features and in ease of use of tools and processes.
The wide array of features, along with its highly competitive character allowance per text message (304, compared to the standard 160), and the company’s exceptional reputation for quality customer service, have helped make SimpleTexting an industry leader in text message marketing, promotions, sales, customer support, HR and recruiting, reminders, text-for-info, mass alerts, and other business text services.
What Kinds of Organizations Benefit from the SimpleTexting Service?
Businesses, governments, educational institutions, non-profit organizations and all other kinds of private or public enterprise have come by now to recognize the immense advantages in utilizing SMS communications for maximum effectiveness of mass marketing and of general broad communications of important messages.
SimpleTexting accommodates customers with the smallest budgets, with its $25 monthly service plan, and it provides the largest enterprises with expansive capacity with its $625 monthly program.
For any organization looking to increase its ability to reach more people, alleviate dependence on A/B testing to gauge effectiveness of less robust and efficient marketing communications models SimpleTexting text message marketing provides a solution to ensuring messages are always seen by target recipients.
What Kinds of Business Solutions are Offered By SimpleTexting?
SimpleTexting offers all-in-one SMS for business communications. This approach expands the capacity of organizations to communicate more robustly than ever before. For example, the SimpleTexting text service enables two-way conversations with individual message recipients, as a feature of mass text distributions that reach large groups of people all at the same time.
The SimpleTexting system integrates with a multitude of other common software applications, to help organizational administrators maximize convenience and efficiency across their internal and external communications environment. A wide selection of basic and advanced user tools support the text message marketing and communications platform’s provisioning of solutions for:
- General group communications
- Sending mass alerts
- Individual communications
- Promotions and branding
- Marketing and sales
- Announcements of events
- Lead generation
- Customer service
SimpleTexting SMS Platform Features and Benefits
SimpleTexting offers one of the most extensive lists of business text marketing and communications service features and benefits, including these, plus a free graphics generator and other free tools:
- 2-Way Text Messaging — Engage with your customers, answer questions, resolve issues, close sales, and increase satisfaction rates. Use your existing number, or get a new one.
- MMS — Enhance your text marketing messages with beautiful photos, graphic images, discount coupons, exciting video attachments, and downloadable files.
- Preset Text Distributions — Schedule specific dates and times to send text messages automatically, even months into the future.
- Multiple Number Assignments — Add more phone numbers to the same account. Assign each group its own line, to make sure the right site, department, or individual receives the messages.
- Free Mobile App — Access the entire collection of the platform’s powerful tools for text message marketing and communications from any location. (Supports both iOS and Android)
- Unique Keywords — Create your own keywords and promote them, to most easily and quickly collect contact information and grow your list of subscribers.
- Short Codes — Reserve an SMS industry-assigned short code, to help your customers associate it with your brand, and to simplify the response mode for recipients in your high-volume texting campaigns.
- Custom Fields — Create as many custom fields as you wish, to manage your marketing data ideally and send out personalized messages in your text campaigns.
- Data Collection — Understand your subscribers better, by having SimpleTexting store your data in custom fields, and use it in future text message marketing campaigns.
- List Segmentation — Segmenting your list can help you easily employ audience targeting in your SMS marketing strategy, to begin refining your campaigns by sending out the most relevant and appealing messaging.
- Link Tracking — Use SimpleTexting’s sophisticated analytics for tracking clicks on your shortened links, to measure your campaign’s success and determine the results of your SMS marketing program.
- MMS Marketing — Enhance your text marketing messages with photos, videos, and rich downloadable content, and increase your message depth with up to 1,600 text characters.
- Autoresponders — Maintain customer engagement by using staggered texts spaced for sending texts automatically over a period of days, weeks, or months. Ideal for drip marketing campaigns.
- Teammates — You can designate additional users of your contacts lists, and you have the option to assign each of your users to their own individual phone number.
- Extended Length Messages — Most SMS platforms limit customers to sending texts of only 160 characters. The SimpleTexting limit is 304 characters, allowing you to send more detailed information.
- Web Forms — Copy and paste invitations into your website with easy sign-up form for your customers to opt in to join your marketing contacts list.
- Trigger Messages — Instantly deliver automated responses to customers’ common requests for general information.
- Text-Enable Your Landline Phone Service — Receive and respond to text messages using your business phone number, with no impact to your voice phone service.
- Tiny Links — Preserve characters you want to reuse. Convert long URLs into attractive tiny links you can insert into text messages to link websites, videos, apps, or downloadable content files.
- Desktop Push Notifications — Use push notifications to allow you to switch back and forth between using your landline and SimpleTexting, without risk of missing any messages.
- Away Messages — Set up an outgoing message that auto-replies to your contacts while you’re away from your office or during any preset time window you choose.
- Rollover Credits — Instead of losing what you pay for if you don’t use it within the month, your unused texting credits roll over to the end of the following month.
- Self-Cleaning Contacts Lists — The SimpleTexting system performs automatic list cleaning, by searching for nonworking phone numbers and removing them each time you send a message.
- Customer Engagement Models — Use Text-for-Info, Text-to-Win, Text-to-Vote, Customer Polls, Birthday greeting message, and other strategies to engage your customers with your business.
- Personalize Messages — Use custom data fields and list segmentation tools, to create unique, personalized text marketing messages for each of your subscribers.
- Results Tracking — Acquire deeper insights into how your text marketing campaign is working. Use SimpleTexting link tracking to view click-through results, and tweak messaging content, as needed.
Platform Integrations
Integrations made possible by SimpleTexting include Zapier, which connects the SMS platform to over 1,000 other applications. Other featured integrations include Mailchimp, which means you can combine your text and email marketing programs with merely a few quick clicks. HubSpot integration enables many organizational tasks, and Salesforce integration makes it possible to automatically transfer new Salesforce leads to your SMS contacts list in SimpleTexting.
The SimpleTexting SaaS Product’s Greatest Strengths?
Of the many strong features and benefits that contribute to the exceptional success of the SimpleTexting SMS marketing and business communications platform product, some of the most outstanding include:
- Two-way texting, even with respondents in bulk texting campaigns
- Unlimited free keywords
- Nearly double the industry standard for character allowance per text message
- Expert strategic text message marketing guidance
- Outstanding ease of use in a sophisticated array of business SMS tools
- Multiple users per account
- Roll over of unused credits to the following month
- Exceptional analytics tools with visually stunning and easy-to-follow graphics
What Makes SimpleTexting a Leader in SMS Business Communications?
SimpleTexting was founded in 2010. In the past decade since its inception in 2010, SimpleTexting has grown to become the trusted text services provider for some of the world’s most highly recognized organizations, including Toyota, DHL, FedEx, Cisco, Century 21, Samsung, Starbucks, Stanford University, Chick Fil A, and Marriott, among others.
What accounts for SimpleTexting’s rapid rise to the top of the text message marketing industry? The company’s industry disrupting two-way communications with recipients of bulk text messages has set the provider apart and established its reputation as the clear industry leader in customer engagement. The much higher character allowance per text message offered by the competitively priced SimpleTexting text service has also distinguished its service product as an exceptional value.
SimpleTexting’s success in guiding customers in strategic text message marketing methods, and its visually appealing analytics reports and other on-screen features have also added substantial value to the provider’s extensive array of features and benefits.
How Does SimpleTexting Manage Platform Security?
SimpleTexting employs an excellent system for data security, and maintains a commitment to the greatest possible extent of transparency regarding the company’s security protocols and processes for protecting the safety of customers’ information.
SimpleTexting utilizes physical and electronic security standards that meet industry standards for reducing risk of unauthorized access to information or inappropriate manipulation of it in the processes of transmitting and storing customers’ data. Some of the key methods and tools used for SimpleTexting data security include:
| Secure Socket Layer (SSL) | Technology is in place that protects sensitive information throughout transmission. |
| TLS 1.2 Protocol | This measure protects data while exchanging between the customer’s source and SimpleTexting’s physical servers in the U.S. |
| Cross-Origin Resource Sharing (CORS) | An access-Control-Allow-Origin header is employed, to block all other applications except SimpleTexting from access to the company’s internal resources. |
| Header Content Security Policy | This prevents unauthorized embedding of SimpleTexting apps into iFrames. |
| Routine Security Audits | Expert audits can identify any potential data safety or security vulnerabilities. |
| Prepared Security Fix Rollouts | SimpleTexting engineers maintain preparedness to roll out safety and security fix updates to the provider’s application at any time, within just minutes. |
| Documented Incident Response Plan | The platform’s team is educated on SimpleTexting security policies and the plan for coordinated response. |
| HIPAA Compliance | Policies and protocols are maintained to ensure HIPAA compliance in SMS activities on the SimpleTexting platform. |
| SMS Compliance | The provider’s policies and protocols and automated systems are designed to help ensure strict SMS compliance. |
For additional information or to address any concerns you may have about data security with SimpleTexting, the company encourages you to email privacy@simpletexting.com for answers to any questions.
Significant Communications Cost Savings with SMS
The extraordinarily high open rate and response rate of text messaging demonstrates the potential for savings on marketing costs that business customers can realize through SMS marketing, compared to any other form of marketing. SimpleTexting leads the field in innovative processes and strategies to help its customers engage with their customers more meaningfully, build their brand recognition, and increase sales in the most convenient and cost-effective way available in modern marketing.
Among the superabundance of state-of-the-art SMS and MMS platform features offered to help users save on marketing and other business communications costs, SimpleTexting presents the industry’s only all-in-one text messaging service. The comprehensive online texting platform product makes text message marketing a fast, easy, and exceptionally affordable means of reaching large groups across any distances and efficiently engaging with individual customers one-on-one when they respond.
SimpleTexting link tracking supports customers’ text marketing analyses and strategic opportunities to make the most of their marketing efforts and maximize ROI. For example, the provider’s contact list building features include tools to incorporate existing contacts with new approved lists. And, features like text-for-info allow businesses to quickly multiply valuable contacts, saving countless hours once spent in labor-intensive pre-SMS marketing processes.
SimpleTexting Monthly Price Plans
The SimpleTexting pricing structure is designed to offer packages that all together meet the widest possible range of business marketing and communications needs and budgets.
500 |
1,000 |
2,000 |
3,000 |
| $25 per month | $45 per month | $75 per month | $95 per month |
| 500 credits | 1,000 credits | 2,000 credits | 3,000 credits |
| 4.5¢ for each additional credit
No charge for inbound SMS messages Unlimited contacts list Your unique free phone number Access to short code Customer support 7 days per week Unlimited free keywords Credits roll over Multiple user seats in account |
4.5¢ for each additional credit
No charge for inbound SMS messages Unlimited contacts list Your unique free phone number Access to short code Customer support 7 days per week Unlimited free keywords Multiple user seats in account |
3.5¢ for each additional credit
No charge for inbound SMS messages Unlimited contacts list Your unique free phone number Access to short code Customer support 7 days per week Unlimited free keywords Credits roll over Multiple user seats in account |
3.0¢ for each additional credit
No charge for inbound SMS messages Unlimited contacts list Your unique free phone number Access to short code Customer support 7 days per week Unlimited free keywords Multiple user seats in account |
7,500 |
25,000 |
50,000 |
| $145 per month | $375 per month | $625 per month |
| 7,500 credits | 25,000 credits | 50,000 credits |
| 2.0¢ for each additional credit
No charge for inbound SMS messages Unlimited contacts list Your unique free phone number Access to short code Customer support 7 days per week Credits roll over Multiple users in account |
1.5¢ for each additional credit
No charge for inbound SMS messages Unlimited contacts list Your unique free phone number Customer support 7 days per week Unlimited free keywords Credits roll over Multiple user seats in account |
1.25¢ for each additional credit
No charge for inbound SMS messages Unlimited contacts list Your unique free phone number Access to short code Customer support 7 days per week Credits roll over Multiple user seats in account |
Customers save 25% by paying annually.
Custom plans are available for customers who require more than 50,000 credits per month. For information on designing a custom plan to meet your specific needs, you can contact the SimpleText Sales Team on the company’s sales webpage to start a chat, submit an inquiry, or schedule a call.
Note: Per the current industry standard, one text message containing 160 GSM characters or 70 non-GSM (Unicode) characters sent to one recipient is equal to one text credit.
SimpleTexting Easy, Robust API for Developers
The powerful SimpleTexting API enables expanding the capabilities of your existing system, by integrating it with SimpleTexting, to develop top-quality SMS-enabled products. For marketing, CRM integrations, HR, recruiting, employee announcements, and general business group and individual communications, the provider’s versatile text message API can help you achieve more streamlined and effective business interactions throughout your organization. For example, the SMS API can enable incorporating text messaging functionality into your CRM or web applications.
How SimpleTexting Compares to Competitors
Tens of thousands of businesses, including numerous national enterprises, trust SimpleTexting with their text message marketing and other business communications needs. The provider’s online texting platform product stands out in the industry for its priority of enabling two-way communication to engage subscribers in direct one-on-one interactions, even in mass marketing campaigns.
Unlike with other text services, with SimpleTexting you can:
- Have two-way text conversations.
- Use 304 text characters, compared to the usual 160 competitors offer.
- See reports with high-end charts and graphs, to track results and apply analytics.
- Build a contacts list, or upload your existing one.
- Create multiple users in a single account.
- Use among the world’s easiest-to-learn text message marketing
- Rollover unused credits to the following month.
- Have the advantage of world-class SMS marketing support, via phone, text, chat, or email.
With SimpleTexting, you can keep your existing number, or take a new number free of charge. You can also use your complementary toll-free number, and you can use local phone numbers to send each text message from an area code each customer recognizes.
Further, unlike with some other text services, you can also set up autoresponders, send personalized text, segment lists, create vibrant MMS messaging, and connect your SMS to all your other apps.
Robust security data stored securely on high-speed servers with redundant connections. With the company’s stringent data security and compliance systems, SimpleTexting presents one of the SMS industry’s strongest options of text services for governments and other organizations managing sensitive data.
Some key competitors of SimpleTexting include:
| Textedly
Avochato EZTexting |
OmniSend
Marketing 360 Twilio |
Thryv
Yotpo Text180 |
SimpleTexting Financial Position
SimpleTexting is an SMS messaging company, founded in 2010 in New York, now serves over 10,000 customers and reportedly generates annual revenues above $12 Million (Nov 9, 2020). The provider realized triple-digit growth during 2020, due in part to the COVID-19 pandemic motivating large numbers of North American businesses to begin striving with greater urgency to transform their communications systems and advance their goals of achieving greater digital maturity.
The company recently became part of the MessageMedia Group, an Australian enterprise with a major global presence, sending billion text messages every year. SimpleTexting founders and the company’s 60 employees have continued with the company. The SimpleTexting acquisition has expanded MessageMedia’s North American customer base to over 20,000 businesses, and it facilitates SimpleTexting’s continuation of its strong growth rate with added resources and expanded support.
In keeping with SimpleTexting’s innovative history of helping its business customers evolve their communications technology usage, the company has invested in one-to-one conversation capabilities in mass texting campaigns. This approach is in ideal alignment with MessageMedia’s own strategy of maximizing the value of mobile by promoting stronger customer engagement through SMS business communications.
Gene Sigalov, Co-Founder of SimpleTexting, reportedly commented, “We’re thrilled to take this next step in our journey with the backing of MessageMedia. Leveraging MessageMedia’s global experience and industry-leading technology, our focus will be on accelerating US growth and supporting more businesses through their rapid digital transformation and customer engagement needs.”
Comments from SimpleTexting Customers
To gain some deeper insights into the company’s track record of keeping its commitments to quality SMS platform functionality and customer experience, see some of the more than 200 customer reviews currently published. Here are just a few:
Shelby R., Marketing Manager, Non-Profit Management, 51-200 employees (See the Review.)
“Software has everything we need!” We’ve really loved being able to build our SMS list and SimpleTexting has been easy to use. We had tried three options simultaneously and picked SimpleTexting because it has so many integrations that are easy to use. We are able to do giveaway contests, collect data, it integrates with our email software – really, they are the pros and have figured out what most clients need from the start.hey offered the most options and customizations. User-friendly interface. Great support.”
Jen N., Customer Experience Specialist, Facilities Services, 51-200 employees (See the Review.)
“This is a great product. The last text service we used didn’t always get the messages sent and we knew this because we were sending them to employees with our company’s cell phones. We use this a lot to communicate directly with customers and staff, not as much as a marketing/mailing list/keyword tools…yet! We loved that we were able to set this up with our existing business landline. We can schedule messages to go out and set-up mailing lists. We can set-up as many users as we’d like as well. It’s nice that we can save the customers’ information within the software as well for ease of use.”
Tommy S., Founder & CEO, E-Learning (See the Review.)
“It’s definitely the best solution I’ve found for SMS messaging. Everyone on the team is quick to help, answer questions, and I feel they are constantly upgrading the experience, I can’t wait to see what the future holds! I love that I can set up campaigns but also reply directly to individuals. It’s like I have an extra phone where I can send blasts or communicate directly with my audience. I also love that the app allows me to stay connected when I’m mobile.”
Matthew J., CEO, Marketing and Advertising, 1-10 employees (See the Review.)
“I love the UI, it’s super easy to use, customer support is off the charts amazing. I love the way the platform works in every way, it’s the best experience I have found after doing lots of research and trials. The user interface is amazing, as is the customer service and overall usability.”
Nathaniel S., VP of Operations, Printing, 51-200 employees (See the Review.)
“I use this for employee notifications in the event of an emergency, power outage, or other hazard at work which is really helpful. I have found it increasingly useful during Covid times to notify affected individuals quickly to get them all in the know and follow up with further details after. Very beneficial and easy to use and a nominal cost for the ability to communicate easily with a large group of employees who don’t have email or are possibly heading into work! It was very easy to upload all of our employees names and numbers into an excel sheet and import in a few seconds, that saves us loads of time! Employees can opt out easily as well if they choose. Also, I use similar notifications so I can quickly cut and paste from a previous campaign and update as needed.”
SimpleTexting Use Case Studies
Life is Beautiful, Kyle Huender, Digital Marketing Specialist
(See the full case study.)
Life is Beautiful is the name of a 3-day long cultural festival held in downtown Las Vegas. The event features musical performances, artworks, culinary creations, and new ideas in various genres. Past performances have included the Foo Fighters, Stevie Wonder, Kanye West, The Killers, and other national acts. Last year attendance was about 186,550, including tens of thousands of people who traveled long distances to attend. When the Life is Beautiful administrators switched to SimpleTexting for SMS and MMS, they realized an increase in their deliverability by a spectacular 366%.
The event promoters had a subscriber list of around 200,000 as of about two years ago, but were struggling with the challenge of being limited by their existing SMS service, to messaging only a small percentage of the contacts on their list at once, and they could not engage in 1-on-1 communications with fans. Delivery was also comparatively slow. Switching to using a dedicated short code, provided by SimpleTexting, has escalated their delivery rate from 21% to 98%. The short code has a much higher throughput, i.e., it delivers thousands of texts per second, vs. only a few hundred, as with the customer’s previous long code provided by the former texting service.
Kyle explains, “Life is Beautiful has always had a long-time goal of using SMS to communicate with its festival fans and customers directly. With the variability and ever-changing landscape of social media, there’s value in reaching our audience where they are most likely to see and read our messages. That’s why we text.” After some research, Kyle switched to SimpleTexting, because the platform could operate at the scale his company needed from an SMS service.
Kyle estimates that before the switch to SimpleTexting, he was reaching only around 21% of the contacts on his list. Now the delivery rate is at 98%, and about 25% of total ticket sales for the event are from texts. SimpleTexting has helped the event planners reach more fans, increase ticket sales, and multiply the results of their text message marketing.
He further mentioned, “Other solutions required additional expertise beyond our domain such as programming and setup. SimpleTexting took care of all of that for us. We needed a platform where we could effectively manage and see the direct results of our SMS efforts. Both of these features were key in our decision to choose SimpleTexting. Analytics and reporting were previously not available to us.”
Whisker Seeker Tackle, Matt Davis, Founder and Owner
(See the full case study.)
Iowa-based Whisker Seeker Tackle is the United State’s largest manufacturer of catfish fishing gear, carried in over 500 stores. The company was challenged with developing a text marketing program that would generate greater customer engagement through mobile-only special offers.
The company’s owner, Matt Davis was primarily using email for customer communications before adding text message marketing four years ago, to realize higher open and conversion rates he had read about, and to better personalize interactactions. He chose SimpleTexting, due to its comparatively intuitive interface, and he has been satisfied with his decision.
Matt built his business’s SMS marketing subscriber list largely through promoting a coupon program on the company’s website. He has a pop-up on the site advertising the program and emphasizing that subscribers are notified first, whenever new coupons become available.
The results were a click-through rate of around 47% and a 25% average conversion rate. The opt-out rate was a nominal 0.5%. The combination of the typically high open rate of text messages and the company owner’s approach of creating a sense of exclusivity generated strong anticipation of the release of each new coupon offer. Customers were found to be actively awaiting the next text announcement of a new coupon release.
Matt included an exciting new photo in each text message, which further motivated recipients to open the messages, raising the CTR, in keeping with the statistically 52% higher click-through rate of MMS marketing messages.
The business owner also utilizes the SimpleTexting template feature, which makes the bulk texting process very quick and easy and produces highly visually appealing MMS marketing messages. The company’s ROI in the text marketing program has been impressive. “I would say that easily our conversion rate on a text is about 25%. That’s huge compared to any other channel.” By contrast, the average success rates for the next two most productive channels are around 2.9% for paid search and only about 2.3% for email.
Free Trial of SimpleTexting
A 14-day free trial of SimpleTexting is available. The free trial includes 50 outgoing text messages, unlimited incoming messages, full access to all the platform’s features, and dedicated support service 7 days per week.
You can start the free trial by accessing the online form and registering to begin. The free trial does not require filling out credit card information to begin.
Resources for SimpleTexting Customers
In addition to this list of excellent resources for SimpleTexting customers, see the website for a menu of helpful landing pages, each with many links to other outstanding information resources the company provides on the gamut of topics of interest to SMS marketing systems users.
How to Start SMS Texting — https://simpletexting.com/guide/sms-marketing/
Step-by-Step Videos — https://simpletexting.com/schedule-demo/
Scaling Your Text Marketing Strategy Demo — https://simpletexting.com/schedule-demo/
SMS Marketing Guide — https://simpletexting.com/guide/sms-marketing/
Free SMS Tools for Businesses — https://simpletexting.com/free-sms-tools/
SMS News and Advice Blog — https://simpletexting.com/blog/
SimpleTexting Help Center — https://help.simpletexting.com/en/
Contact SimpleTexting — https://simpletexting.com/contact-us/
Success Stories Packed with Ideas — https://simpletexting.com/success-stories/
For More Information About SimpleTexting, Santa Monica CA
For more details about this SMS platform service, or to start sending text messages, call (888) 965-6408 anytime, 7 days per week, or contact the SimpleTexting Sales Team through the provider’s website.
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Software Advice Reviews –
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